Japanese Cars Collapse Collectively
International Business News – According to reports, after Japan lost its title as the world’s top-selling automaker, the financial reports of the three major Japanese automakers have collectively “hit the wall.” Toyota saw increased revenue but decreased profits, with net profit attributable to shareholders falling by nearly 20%; Honda suffered its first loss since its listing in 1957; and Nissan suffered huge losses for two consecutive fiscal years, totaling 1.2 trillion yen.
Sharp Decline in Market Share: The market share of Japanese automakers in China fell from 23.1% in 2020 to 9.8% in 2025, and further declined to 10.9% in April 2026.
Plummeting Sales: Honda’s sales in April were halved by 48.3% year-on-year, while GAC Honda’s sales plummeted by 72.4%; Toyota and Nissan saw declines of 25% and 30.8%, respectively.
Technological Deviation: Toyota’s long-term bet on hydrogen energy and Honda’s abandonment of its electric vehicle project resulted in a pure electric vehicle market share of less than 2%. Supply chain dependence: Japanese new energy vehicles heavily rely on Chinese components, but their own research and development lags behind.
