Toyota to Sell 10.53 Million Vehicles in 2025, Reaching Sixth Consecutive Year as World’s Number One

Data released by Toyota on January 29th shows that its global sales (including Lexus) will increase by 4% year-on-year to reach 10,536,807 vehicles in 2025, setting a new record. Hybrid vehicles (HVs) performed strongly in the United States and other regions. The group’s global sales, including Daihatsu and Hino Motors, also increased by 5% to reach 11,322,575 vehicles, a record high. This surpasses Volkswagen Group’s 8.98 million vehicles, maintaining its position as the world’s number one for the sixth consecutive year.

Toyota’s overseas sales increased by 4% to 9,035,544 vehicles. Driven by strong sales of models such as the Camry and Sienna, sales in the United States increased by 8% to 2,518,071 vehicles. Hybrid vehicle sales in the United States are approximately 1.11 million units, an increase of 20%.

Sales in China also saw a slight increase compared to the previous year, reaching 1,780,396 vehicles. Sales were boosted by promotional policies linked to Chinese government subsidies, but growth is slowing as policy力度 diminishes and consumers anticipate new subsidies. Sales in Japan increased by 4% to 1,501,263 units. In Europe, sales rose by 1% to 1,182,551 units.

Sales of electric vehicles, including hybrid and pure electric vehicles (EVs), increased by 10% to 4,994,894 units, accounting for 47% of total sales. Specifically, hybrid vehicle sales increased by 7% to 4,433,503 units, while pure electric vehicle sales increased by 42% to 199,137 units. In the pure electric vehicle sector, sales of the new SUV “bZ3X” launched in China and the partially modified “bZ4X” in Japan and Europe remained strong.

Sales of the luxury brand “Lexus” increased by 4% to 882,231 units, a record high. In North America, SUV models such as the “RX” and “NX” performed well.

Toyota’s global production is projected to grow by 5% in 2025, reaching 9,959,040 vehicles. This growth is driven by a recovery in production in Japan and the United States from the production halts caused by certification violations and recalls in 2024.

Exports from Japan to overseas markets are expected to increase by 7%, reaching 2,031,460 vehicles. Exports to the United States are expected to grow by 14%, reaching 615,204 vehicles, contributing to the overall growth. The Trump administration imposed a 25% tariff on Japanese automobiles in April 2025, which was later reduced to 15% in September. Toyota projects tariff costs of ¥1.45 trillion for fiscal year 2025 (ending March 2026), including costs borne by parts suppliers.