Toyota’s global sales for the January-June period hit a four-year high

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Toyota released data on July 30th showing that its global sales (including Lexus) for the January-June period of 2025 reached 5,159,282 units, a 5% year-on-year increase and a four-year record high. Hybrid vehicles (HVs) performed well in North America and pure electric vehicles (EVs) in China. Global production also reached a two-year high.

For the first time in two years, Toyota’s global sales for the January-June period exceeded the previous year’s level. Toyota’s sales surpassed Volkswagen’s 4,405,300 units, maintaining its global number one position for the sixth consecutive year.

In North America, hybrid versions of the Camry sedan and Sienna minivan sold well. In the United States, hybrid vehicle sales alone increased by 38%, driven by a rush to buy new cars due to concerns about rising prices caused by the Trump administration’s tariffs. Exports from Japan to the United States also increased by 8%. In China, the bZ3X electric SUV, launched in March, performed well. Sales of pure electric vehicles in the United States and China, Toyota’s core markets, drove a 4% year-on-year increase in overseas sales, reaching 4,398,377 units, marking the third consecutive year of year-on-year growth. Sales in Japan increased 13% year-on-year to 768,445 units, marking the first year-on-year increase in a year.

Toyota’s global production increased 6% year-on-year to 4,918,024 units, a record high. In North America, production increased in Mexico and other regions due to strong demand for new vehicle sales. In Asia, promotional measures in China also proved effective, boosting production. Production in Japan increased 9% year-on-year to 1,639,637 units. The company has recovered from the impact of certification issues and recalls that occurred in 2024, and strong sales of new models also contributed.

Global sales for June, announced today, increased 2% year-on-year, exceeding the previous year’s level for the sixth consecutive month. Meanwhile, sales in the United States remained almost flat, with “panic buying demand declining,” according to the company.