Thermomix® , Like Never Before Vorwerk Unveils the New Thermomix® TM7 at the CBME China 2025
From July 16–18, 2025, the globally renowned CBME (Children, Baby, and Maternity Products Expo) was grandly held at the National Exhibition and Convention Center (NECC) in Shanghai. German century-old enterprise Vorwerk made a striking appearance of its highly anticipated innovation — the new Thermomix® TM7, and hosted a high-profile product launch event under the theme “Thermomix®, Like Never Before” on July 17, officially announcing the Thermomix® TM7’s debut in the Chinese market. The Event was graced by Mr. Shih, President of Vorwerk China, Mr. Matthias van der Donk, Senior Vice President Marketing and Communications, and Ms. Ge, Marketing Director of Vorwerk China. They were joined by leading media, key opinion leaders (KOLs), and industry guests from across China to witness the grand unveiling of this cutting-edge kitchen innovation.This event not only marked a significant milestone in Vorwerk’s over 30-year commitment to the Chinese market, but also demonstrated the brand’s determination to continuously leverage technology to empower better living , support family well-being, and promote intelligent lifestyles for modern household.
A Century of Vorwerk: Deep Commitment to China
Founded in 1883 in Wuppertal, Germany, Vorwerk Group has consistently adhered to its core values of “Excellence, Innovation, and People Centric.” For over 140 years, the company has been deeply rooted in the high-end home appliance industry, building a robust global presence across more than 70 countries and regions. Renowned throughout Europe, Vorwerk holds a strong reputation in markets such as Germany, Italy, and Spain. “In 1994, Vorwerk officially entered the Chinese market,” said Sam Shih, President of Vorwerk China. “Since then, we have steadily increased our investment in China, including manufacturing bases, R&D centers and local operation teams. Our goal has always been to bring Chinese families high-quality products that are innovative, efficient, durable, and environmentally friendly.” Since its entry into China, Vorwerk has proactively responded to the evolving consumption needs of Chinese households. The company continues to advance product localization and enhance service precision. Its two core business pillars — Kobold and Thermomix® — have already been widely adopted by Chinese families, becoming trusted household companions. Today, China stands as one of Vorwerk’s key strategic markets globally.
Sam Shih, President of Vorwerk China
Comprehensive Upgrades, Redefining Chinese Family Cooking
In 2025, Vorwerk Thermomix® welcomes a major upgrade: the all-new Thermomix® TM7. This latest innovation represents Vorwerk’s German craftsmanship blended with cutting-edge global technology and embodies the brand’s deep reflection on future lifestyles — redefining the modern family kitchen experience.
On July 17, under the leadership of Mr. Matthias van der Donk, Senior Vice President Marketing and Communications of Vorwerk International, the Thermomix® TM7 was officially launched in the Chinese market. Matthias remarked: “With this new product — a perfect blend of intelligence, user-friendliness, and convenience — we aim to drive a transformative shift in how Chinese families cook. We hope to offer households higher quality, more efficient, and more nutritious meal solutions through the power of technology.”
Matthias van der Donk, Senior Vice President Marketing and Communications (L)
Sam Shih, President of Vorwerk China (R)
The Thermomix® TM7 features German minimalist aesthetic design, with a sleek black exterior paired with classic herringbone patterns, projecting understated elegance while meeting modern kitchen decor needs.It comes equipped with a 10-inch ultra-large multi-touch screen, offering clear, smooth, and intelligent operation; an upgraded high-efficiency motor for strong yet quiet performance that improves both cooking speed and kitchen environment; and an innovative “open cooking” mode that grants users greater flexibility.
The Thermomix® TM7
All-in-One Cooking Power: Focusing on National Nutrition and Family Well-being
With China’s increasingly diverse family structures, faster-paced lifestyles, and rising focus on nutrition, how to balance diet variety, health, and different family members’ needs within limited time has become a key household challenge.
Against this backdrop, Ms. Ge, Marketing Director of Vorwerk China, presented an engaging demonstration to showcase the “Technology + Nutrition + Intelligence” triad innovation model behind the Thermomix® TM7. Through this integrated approach, the Thermomix® TM7 offers Chinese families more scientific, convenient, and modernized kitchen solutions — empowering them to reclaim more time for togetherness and shared moments even amidst busy schedules.
Carina Ge, Marketing Director of Vorwerk China
- All-in-One Versatility: Redefining the Value of Kitchen Space
With 24built-in functions, the Thermomix® TM7 is a true all-in-one culinary powerhouse — a compact solution that brings the capabilities of an entire kitchen into a footprint more or less an A4 sheet of paper. This streamlined design not only minimizes the need for multiple kitchen appliances, but also maximizes efficiency and space utilization. It is especially well-suited for Chinese households, where kitchen space is often limited and redundancy in small appliances is a common issue, particularly in smaller urban homes. - From Cooking Noviceto Chef: Effortlessly Create Five-Star MealsUsers can follow digital Guided Cooking directly on the touch screen, precisely controlling ingredients, weight, temperature, speed and time. From young cooking beginners to elderly users, anyone can easily master cooking and enjoy the “what you see is what you get” experience.
- 100,000+ Recipes at Your Fingertips: Hassle-Free AI Daily Meal Planning
Seamlesslyintegrated with Vorwerk’s Cookidoo® digital platform, with over 100,000 global recipes, the Thermomix® TM7 helps solve the perennial “What’s for dinner?” question. It caters to regional taste differences and provides personalized seasonal meal plans, saving time, effort, and mental energy. - Family Nutrition Customization: Safeguarding Health Across Generations
Every recipe clearly displays nutritional information. Whether for infant food, quick office meals, or senior health-conscious dishes, the Thermomix® TM7 offers scientifically precise meal solutions, achieving truly “one Cooking Solution for the whole family’s nutrition.”
Driven by a deep understanding of the evolving dynamics in Chinese home kitchens, Vorwerk aims to elevate the core cooking experience through the Thermomix® TM7 — shifting the role of cooking in China from a basic necessity to a pursuit of quality living. By enhancing nutritional awareness and dietary literacy among families, Vorwerk hopes to make cooking a meaningful act of connection and love. This aligns with the national goals outlined in the Healthy China 2030 blueprint,promoting public nutrition awareness and driving China’s culinary culture toward greater intelligence and digitalization.
Community Focus: “V Space” Unlocks New Opportunities
Building on years of deep engagement and observation in Chinese cities, combined with its product strengths and service expertise, Vorwerk has created an integrated “product + experience + entrepreneurship” Growth model tailored to today’s socioeconomic environment. This model is embodied in the “Vorwerk Culinary Social Space” — a new type of platform designed to empower aspiring entrepreneurs and those seeking new business opportunities.
Unlike traditional retail models, the “Vorwerk Culinary Social Space”centers around community hubs, connecting local residents of all ages through product showcases, on-site cooking demos, knowledge sharing, and social activities. It revitalizes neighborhood consumer dynamics while creating a “third living space” between home and work. The V Space bridges online content-driven engagement and offline immersive experience, allowing quality products to move beyond store shelves and web pages into real-life local scenarios. Through ongoing events and updates, it strengthens community bonds and drives sustained growth in user engagement and profitability.
Of particular significance, the V Space offers “local entrepreneurship opportunities” for countless small investors in China, especially women entrepreneurs and full-time mothers. It provides a pathway to balance family care with business development — all without the need for relocation or heavy capital investment. With flexible time arrangements and the support of local community resources, individuals can launch their own businesses in a low-barrier, light-touch model.
It also offers valuable channels for senior citizens and reemployment groups to remain socially engaged and economically active.
According to Mr.Shih, President of Vorwerk China, in 2025 Q2, more than 70 entrepreneurial partners from various cities across China have joined the Vorwerk Entrepreneurship Plan. By 2030, Vorwerk aims to establish 1000 Culinary Social Spaces nationwide, using “small initiatives” to drive “large employment” and leveraging “community-based” models to stimulate “new consumption.” With continued strategic support from Vorwerk China, the company is committed to lowering the barriers of entrepreneurship, increasing return on investment, and offering truly accessible, sustainable, and growth-oriented opportunities for women, mothers, food enthusiasts, and everyday individuals seeking a new path forward.
Vorwerk Culinary Social Space-”V Space”
The V Space consultation area was bustling with a constant stream of visitors
Looking Ahead: Sustained Deep Commitment to China
The launch of the Thermomix® TM7 in China is not only a concrete action supporting the country’s high-quality lifestyle goals but also Vorwerk’s response to China’s “First Launch Economy” initiative. It marks another major step in Vorwerk’s strategic expansion within the Chinese market, solidifying its role in driving the smart transformation of family kitchens across the country.
Looking ahead, Vorwerk will continue to leverage its global R&D strengths while integrating insights from Chinese consumers and market dynamics. The company remains dedicated to delivering even more high-quality products and services to Chinese users, contributing to the modernization of “better living.”
Powered by technology and guided by craftsmanship, Vorwerk answers the call of the times while honoring the warmth of home. The company remains steadfast in its mission to walk alongside Chinese families — toward a healthier, tastier, smarter, and more convenient future in the kitchen.