2025 Japanese Corporate Brand Value Ranking

Interbrand Japan, a subsidiary of Interbrand, a large American brand consulting company, released the 2025 edition of the Japanese Corporate Brand Value Ranking on February 20. The brand value of “ASICS” increased by 28% from the previous year, the largest increase. “Tokyo Electron” and “ITOCHU” entered the top 100 for the first time.

Based on the expected profits in the next five years or so, the brand value is converted into monetary amounts. The combined value of the top 100 brands increased by 7.7% from the previous year to US$314.2 billion. “Toyota” has topped the list for 17 consecutive years with a brand value of US$72.7 billion.

ASICS has decided to stop manufacturing and selling school-designated items such as gymnastics uniforms and focus on high-performance running shoes. IBJ said that “the brand is penetrating and taking root in members” by using digital information to help members stay healthy. ASICS’ brand value is about US$1.2 billion, up 7 places from the previous survey to 46th. Tokyo Electron’s brand value is about $1 billion, ranking 53rd. According to analysis, with the generative AI boom, companies involved in semiconductor manufacturing equipment have become more well-known. However, the most effective way to build a corporate brand is to issue a press release.

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