V\u00e0o ng\u00e0y 5 th\u00e1ng 6, Apple \u0111\u00e3 tr\u00edch d\u1eabn m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t cho bi\u1ebft r\u1eb1ng v\u00e0o n\u0103m 2024, AppStore \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 1,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la doanh thu v\u00e0 doanh s\u1ed1 c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n
B\u00e1o c\u00e1o n\u00e0y \u0111\u1ebfn t\u1eeb Andrey Fradkin, m\u1ed9t nh\u00e0 kinh t\u1ebf t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Questrom c\u1ee7a \u0110\u1ea1i h\u1ecdc Boston v\u00e0 Jessica Burley, m\u1ed9t nh\u00e0 kinh t\u1ebf t\u1ea1i Analysis Consulting International. B\u00e1o c\u00e1o ch\u1ee7 y\u1ebfu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ba ch\u1ee7 \u0111\u1ec1. Ngo\u00e0i hi\u1ec7u su\u1ea5t doanh thu chung c\u1ee7a AppStore v\u00e0o n\u0103m 2024, b\u00e1o c\u00e1o c\u00f2n li\u00ean quan \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u1ec1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ec7 sinh th\u00e1i trong n\u0103m n\u0103m qua, c\u0169ng nh\u01b0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c khu v\u1ef1c kh\u00e1c nhau trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n
B\u00e1o c\u00e1o tr\u00ecnh b\u00e0y t\u1eadp d\u1eef li\u1ec7u \u0111\u00e1ng quan t\u00e2m nh\u1ea5t \u0111\u1ed1i v\u1edbi AppStore, t\u1ee9c l\u00e0 h\u01a1n 90% trong s\u1ed1 1,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la doanh thu tr\u00ean kh\u00f4ng y\u00eau c\u1ea7u b\u1ea5t k\u1ef3 kho\u1ea3n hoa h\u1ed3ng n\u00e0o cho Apple v\u00e0 ho\u00e0n to\u00e0n thu\u1ed9c v\u1ec1 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n
C\u1ea7n l\u01b0u \u00fd r\u1eb1ng t\u1ea5t c\u1ea3 doanh thu v\u00e0 doanh s\u1ed1 n\u00f3i tr\u00ean bao g\u1ed3m ba l\u0129nh v\u1ef1c ch\u00ednh: h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 v\u1eadt l\u00fd v\u00e0 qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. Doanh thu t\u01b0\u01a1ng \u1ee9ng c\u1ee7a ba c\u00f4ng ty n\u00e0y l\u00e0 131 t\u1ef7 \u0111\u00f4 la, 1,01 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0 150 t\u1ef7 \u0111\u00f4 la, chi\u1ebfm l\u1ea7n l\u01b0\u1ee3t 10,11%, 78,3% v\u00e0 11,58%.<\/p>\n
Theo quy \u0111\u1ecbnh c\u1ee7a Apple v\u1ec1 vi\u1ec7c thu hoa h\u1ed3ng, n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng ch\u1ec9 thu hoa h\u1ed3ng cho h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, chi\u1ebfm kho\u1ea3ng 10%. N\u00f3 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng \u1ea3o \u0111\u01b0\u1ee3c mua trong \u1ee9ng d\u1ee5ng (nh\u01b0 giao di\u1ec7n tr\u00f2 ch\u01a1i v\u00e0 ti\u1ec1n xu), d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd (\u00e2m nh\u1ea1c, video, th\u1ec3 d\u1ee5c) v\u00e0 doanh s\u1ed1 b\u00e1n n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn).<\/p>\n
Apple c\u00f3 th\u1ec3 hy v\u1ecdng s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 minh h\u1ecda cho s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a AppStore cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 th\u1eadm ch\u00ed l\u00e0 n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi, nh\u1eb1m xoa d\u1ecbu nh\u1eefng l\u1eddi bu\u1ed9c t\u1ed9i v\u00e0 lo ng\u1ea1i v\u1ec1 “thu\u1ebf Apple” m\u00e0 th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i lu\u00f4n \u0111\u01b0a ra.<\/p>\n
“Thu\u1ebf Apple” \u00e1m ch\u1ec9 kho\u1ea3n hoa h\u1ed3ng m\u00e0 Apple thu \u0111\u01b0\u1ee3c t\u1eeb doanh thu h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 trong \u1ee9ng d\u1ee5ng c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n. T\u1ef7 l\u1ec7 hoa h\u1ed3ng th\u01b0\u1eddng l\u00e0 15%-30%, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 thu nh\u1eadp h\u00e0ng n\u0103m c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n, b\u1ea3n ch\u1ea5t d\u1ecbch v\u1ee5, d\u1ef1 \u00e1n h\u1ee3p t\u00e1c, th\u1eddi h\u1ea1n \u0111\u0103ng k\u00fd v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n
B\u1eaft \u0111\u1ea7u t\u1eeb tranh ch\u1ea5p v\u1ec1 “Fortnite” c\u1ee7a Epic Games, c\u00e1c tranh ch\u1ea5p v\u00e0 v\u1ee5 ki\u1ec7n c\u1ee7a Apple li\u00ean quan \u0111\u1ebfn “thu\u1ebf Apple” ch\u01b0a bao gi\u1edd d\u1eebng l\u1ea1i trong n\u0103m n\u0103m qua, v\u00e0 \u0111\u00e3 t\u1eebng t\u0103ng c\u01b0\u1eddng v\u00e0o gi\u1eefa.<\/p>\n
Kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn nh\u01b0 Epic Games v\u00e0 Spotify, m\u00e0 c\u1ea3 ch\u00ednh ph\u1ee7 v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd \u1edf nhi\u1ec1u qu\u1ed1c gia v\u00e0 khu v\u1ef1c nh\u01b0 Li\u00ean minh Ch\u00e2u \u00c2u, Hoa K\u1ef3, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c v\u00e0 H\u00e0 Lan c\u0169ng d\u1ea7n tham gia t\u1ea9y chay “Thu\u1ebf Apple”.<\/p>\n
Vi\u1ec7c t\u1ea9y chay th\u01b0\u1eddng d\u1ef1a tr\u00ean l\u00fd do “ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n”. Ng\u01b0\u1eddi t\u1ed1 c\u00e1o tin r\u1eb1ng Apple \u0111\u00e3 h\u1ea1n ch\u1ebf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u1edd v\u00e0o v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n v\u00e0 hoa h\u1ed3ng b\u1eaft bu\u1ed9c, c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u1ea1nh tranh t\u1ef1 do.<\/p>\n
Apple c\u0169ng ph\u1ea3n \u0111\u1ed1i r\u1ea5t gay g\u1eaft. Tr\u01b0\u1edbc \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 tuy\u00ean b\u1ed1 trong m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i t\u1eeb xa v\u1edbi Spotify r\u1eb1ng c\u00e1c k\u00eanh, h\u1ec7 sinh th\u00e1i v\u00e0 c\u00f4ng c\u1ee5 do AppStore t\u1ea1o ra mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m, thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ki\u1ebfm l\u1ee3i nhu\u1eadn. Spotify \u0111\u00e3 tr\u1edf th\u00e0nh b\u00ean h\u01b0\u1edfng l\u1ee3i c\u1ee7a Apple trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb s\u1ea3n ph\u1ea9m, nh\u01b0ng kh\u00f4ng mu\u1ed1n tr\u1ea3 cho Apple b\u1ea5t k\u1ef3 kho\u1ea3n ph\u00ed n\u00e0o ngo\u00e0i c\u00e1c d\u1ef1 \u00e1n c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n
M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m x\u1eed l\u00fd h\u00ecnh \u1ea3nh chia s\u1ebb v\u1edbi ph\u00f3ng vi\u00ean Jiemian News r\u1eb1ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eeba v\u00e0 nh\u1ecf, anh kh\u00f4ng ngh\u0129 r\u1eb1ng “Thu\u1ebf Apple” l\u00e0 v\u00f4 l\u00fd, v\u00ec nh\u00f3m nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eeba v\u00e0 nh\u1ecf \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n, quy tr\u00ecnh \u0111\u00e1nh gi\u00e1, c\u00f4ng c\u1ee5 thanh to\u00e1n do Apple cung c\u1ea5p v\u00e0 c\u01a1 ch\u1ebf \u0111\u1ec1 xu\u1ea5t c\u1ee7a AppStore trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u00f2ng l\u1eb7p kh\u00e9p k\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
L\u00fd do cho s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t t\u00e2m l\u00fd gi\u1eefa c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eeba v\u00e0 nh\u1ecf n\u00e0y v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn c\u00f3 th\u1ec3 l\u00e0 kho\u1ea3ng c\u00e1ch r\u1ea5t l\u1edbn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1ee3i \u00edch m\u00e0 h\u1ecd chia s\u1ebb. \u0110\u00e2y l\u00e0 nhu c\u1ea7u l\u00e2u d\u00e0i m\u00e0 Apple ph\u1ea3i \u0111\u1ed1i m\u1eb7t theo quan \u0111i\u1ec3m l\u1ee3i \u00edch th\u01b0\u01a1ng m\u1ea1i. Theo quan \u0111i\u1ec3m gi\u00e1m s\u00e1t ph\u00e1p l\u00fd, r\u00f5 r\u00e0ng Apple v\u1eabn c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 ch\u1ee9ng minh b\u1ea3n th\u00e2n tr\u01b0\u1edbc c\u00e1c ch\u00ednh quy\u1ec1n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n
Tuy nhi\u00ean, v\u00ec Apple c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi c\u00e1c quy t\u1eafc hoa h\u1ed3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a quy \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 cho ph\u00e9p li\u00ean k\u1ebft tr\u1ea3 ph\u00ed b\u00ean ngo\u00e0i \u1edf m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c (nh\u01b0 \u1ee9ng d\u1ee5ng \u0111\u1ecdc) ho\u1eb7c gi\u1ea3m t\u1ef7 l\u1ec7 hoa h\u1ed3ng t\u1ed1i \u0111a, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c qu\u1ed1c gia v\u00e0 khu v\u1ef1c kh\u00f4ng c\u00f3 m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i ph\u1ea3i tham gia v\u00e0o cu\u1ed9c \u0111\u00e0m ph\u00e1n n\u00e0y.<\/p>\n
Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, b\u00e1o c\u00e1o tr\u00ean cho th\u1ea5y Apple AppStore, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb giao d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn nh\u1ea5t, mang l\u1ea1i nhi\u1ec1u kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf v\u00e0 tr\u00ecnh b\u00e0y qu\u1ef9 \u0111\u1ea1o xu h\u01b0\u1edbng c\u1ee7a nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ee5 kh\u00e1c nhau trong l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng.<\/p>\n
B\u00e1o c\u00e1o cho th\u1ea5y doanh thu v\u00e0 doanh s\u1ed1 c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1edfi AppStore trong su\u1ed1t c\u1ea3 n\u0103m \u0111\u00e3 t\u0103ng t\u1eeb 514 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2019 l\u00ean 1,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024.<\/p>\n
Trong s\u1ed1 \u0111\u00f3, doanh thu h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 t\u0103ng t\u1eeb 63 t\u1ef7 \u0111\u00f4 la M\u1ef9 l\u00ean 131 t\u1ef7 \u0111\u00f4 la M\u1ef9, doanh thu h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 v\u1eadt l\u00fd t\u0103ng t\u1eeb 396 t\u1ef7 \u0111\u00f4 la M\u1ef9 l\u00ean 1,01 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0 doanh thu qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng t\u0103ng t\u1eeb 65 t\u1ef7 \u0111\u00f4 la M\u1ef9 l\u00ean 150 t\u1ef7 \u0111\u00f4 la M\u1ef9.<\/p>\n
B\u00e1o c\u00e1o \u0111\u1ec1 c\u1eadp r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 v\u1eadt l\u00fd l\u00e0 m\u1ea1nh nh\u1ea5t, \u0111\u1ea1t 2,6 l\u1ea7n, ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong ti\u00eau th\u1ee5 giao \u0111\u1ed3 \u0103n v\u00e0 t\u1ef1 l\u1ea5y \u0111\u1ed3 \u0103n v\u00e0 nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y.<\/p>\n
Theo quan \u0111i\u1ec3m khu v\u1ef1c, d\u1eef li\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111\u00e1nh gi\u00e1. T\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2024, Trung Qu\u1ed1c, Hoa K\u1ef3 v\u00e0 Ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u1ea7n l\u01b0\u1ee3t l\u00e0 2,3 l\u1ea7n, 2,8 l\u1ea7n v\u00e0 2,9 l\u1ea7n v\u1ec1 doanh thu v\u00e0 doanh s\u1ed1 c\u1ee7a AppStore.<\/p>\n
Tuy nhi\u00ean, theo d\u1eef li\u1ec7u n\u0103m 2024, Trung Qu\u1ed1c v\u1eabn \u0111\u00f3ng g\u00f3p nhi\u1ec1u doanh thu nh\u1ea5t v\u1edbi 539 t\u1ef7 \u0111\u00f4 la M\u1ef9, ti\u1ebfp theo l\u00e0 Hoa K\u1ef3 v\u00e0 Ch\u00e2u \u00c2u, \u0111\u00f3ng g\u00f3p l\u1ea7n l\u01b0\u1ee3t l\u00e0 406 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0 148 t\u1ef7 \u0111\u00f4 la M\u1ef9.<\/p>\n
Ngu\u1ed3n: iPhone 17<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" V\u00e0o ng\u00e0y 5 th\u00e1ng 6, Apple \u0111\u00e3 tr\u00edch d\u1eabn m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t cho bi\u1ebft r\u1eb1ng v\u00e0o… Read More »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/posts\/187"}],"collection":[{"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":1,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":188,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/posts\/187\/revisions\/188"}],"wp:attachment":[{"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibnews.com\/vn\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}