Young people continue to switch from Facebook to TikTok
A new analysis by eMarketer highlights the continued loss of younger users from Facebook in favor of platforms likeand Snapchat. From 2020 to 2025, Facebook is expected to lose 1.5 million young users.
According to reports, Facebook has been unable to gain the favor of Gen Z due to controversy over content moderation, hate speech and harming teens.
For the first time since its launch 18 years ago, Facebook last year reported an average daily loss of users worldwide. Over the next three years, Facebook’s teen users will drop from 8.7 million in 2022 to 8 million in 2025.
Last year, internal Facebook documents leaked showed that teen users in the U.S. alone had fallen by 19 percent since 2019, and a 45 percent drop is expected over the next two years.
Twitter will also witness a decline in Gen Z users. By 2025, Twitter’s Gen Z users will fall from 5.3 million this year to 5.2 million.
Meanwhile, Instagram, Snapchat and TikTok will continue to be popular with younger generations. TikTok continues to be a true leader in social media platforms. In September last year, TikTok’s monthly users exceeded 1 billion.
On average, TikTok users spend up to 80 minutes a day on the app, more than all other major platforms like YouTube, Facebook, Instagram, Snapchat, and Twitter, according to new research published by Similarweb.
In addition, in March of this year, TikTok traffic increased by 600% compared to 2020 and 200% compared to last year. Twitter’s traffic, on the other hand, only increased by 11%, while Facebook’s traffic fell by nearly 9.3%.