{"id":9324,"date":"2018-07-31T12:50:56","date_gmt":"2018-07-31T04:50:56","guid":{"rendered":"http:\/\/www.businessnews.cn\/?p=9324"},"modified":"2018-07-31T12:50:56","modified_gmt":"2018-07-31T04:50:56","slug":"%e6%98%9f%e5%b7%b4%e5%85%8b%e5%b0%86%e4%b8%8e%e9%98%bf%e9%87%8c%e5%b7%b4%e5%b7%b4%e5%90%88%e4%bd%9c%e5%9c%a8%e5%8d%8e%e9%85%8d%e9%80%81%e5%92%96%e5%95%a1%e4%b8%9a%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.ibnews.com\/cn\/2018\/07\/31\/9324.html","title":{"rendered":"\u661f\u5df4\u514b\u5c06\u4e0e\u963f\u91cc\u5df4\u5df4\u5408\u4f5c\u5728\u534e\u914d\u9001\u5496\u5561\u4e1a\u52a1"},"content":{"rendered":"

\u636e\u5546\u4e1a\u65f6\u62a5,World Business[http:\/\/www.businessnews.cn\/]\u62a5\u9053\uff0c\u661f\u5df4\u514b(Starbucks Co., SBUX)\u5c06\u4e0e\u963f\u91cc\u5df4\u5df4\u96c6\u56e2(Alibaba Group Holding Ltd., BABA)\u5408\u4f5c\uff0c\u7531\u540e\u8005\u4e3a\u5176\u914d\u9001\u996e\u54c1\u548c\u5c0f\u98df\uff0c\u76ee\u524d\u661f\u5df4\u514b\u6b63\u529b\u56fe\u626d\u8f6c\u4e2d\u56fd\u5e02\u573a\u9500\u91cf\u4e0b\u6ed1\u7684\u52bf\u5934\u3002<\/p>\n

\u4e0a\u8ff0\u77e5\u60c5\u4eba\u58eb\u8868\u793a\uff0c\u6839\u636e\u6599\u5c06\u5728\u672c\u5468\u665a\u4e9b\u65f6\u5019\u516c\u5e03\u7684\u534f\u8bae\uff0c\u963f\u91cc\u5df4\u5df4\u65d7\u4e0b\u5916\u5356\u5b50\u516c\u53f8\u997f\u4e86\u9ebd(Ele.me)\u5c06\u5728\u4eca\u5e74\u79cb\u5929\u5f00\u59cb\u4e3a\u661f\u5df4\u514b\u63d0\u4f9b\u5916\u5356\u914d\u9001\u670d\u52a1\u3002<\/p>\n

\u661f\u5df4\u514b\u5bf9\u4e0e\u997f\u4e86\u9ebd\u5408\u4f5c\u4e00\u4e8b\u4e0d\u4e88\u7f6e\u8bc4\uff0c\u4f46\u8be5\u516c\u53f8\u4e0a\u5468\u79f0\uff0c\u8ba1\u5212\u5728\u4e2d\u56fd\u5e02\u573a\u5f15\u5165\u5916\u5356\u914d\u9001\u670d\u52a1\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n

\u661f\u5df4\u514b\u4e2d\u56fd(Starbucks China)\u9996\u5e2d\u6267\u884c\u957f\u738b\u9759\u745b(Belinda Wong)\u5728\u8be5\u516c\u53f8\u516c\u5e03\u8d22\u5b63\u4e1a\u7ee9\u65f6\u5bf9\u5206\u6790\u5e08\u8868\u793a\uff0c\u4eca\u5e74\u79cb\u5929\u5c06\u4ece\u5317\u4eac\u548c\u4e0a\u6d77\u5f00\u59cb\uff0c\u8ba1\u52122019\u5e74\u521d\u5728\u5168\u56fd\u8303\u56f4\u5185\u94fa\u5f00\u3002<\/p>\n

\u7814\u7a76\u673a\u6784\u6b27\u777f\u56fd\u9645(Euromonitor International)\u7684\u6700\u65b0\u4f30\u8ba1\u663e\u793a\uff0c\u957f\u671f\u4ee5\u6765\uff0c\u661f\u5df4\u514b\u4e00\u76f4\u5360\u636e\u8457\u4e2d\u56fd\u9ad8\u7aef\u5496\u5561\u5e02\u573a\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0c\u622a\u81f32017\u5e74\u5176\u5e02\u573a\u4efd\u989d\u5df2\u8d85\u8fc780%\u3002<\/p>\n

\u4f46\u662f\u6574\u4e2a\u590f\u5b63\u95ee\u9898\u5728\u4e0d\u65ad\u915d\u917f\u3002\u661f\u5df4\u514b6\u6708\u4e0b\u65ec\u8868\u793a\uff0c\u4e2d\u56fd\u653f\u5e9c\u5bf9\u7b2c\u4e09\u65b9\u9001\u9910\u670d\u52a1\u7684\u6253\u51fb\u5bf9\u9500\u552e\u989d\u9020\u6210\u4e86\u5f71\u54cd\u3002\u8be5\u516c\u53f8\u4e0a\u5468\u79f0\uff0c\u622a\u81f36\u6708\u4efd\u7684\u4e09\u4e2a\u6708\uff0c\u5728\u534e\u9500\u552e\u989d\u4e0b\u964d2%\uff0c\u800c2017\u5e74\u540c\u671f\u4e3a\u4e0a\u6da87%\u3002<\/p>\n

\u5206\u6790\u5e08\u79f0\uff0c\u661f\u5df4\u514b\u5728\u534e\u9500\u552e\u989d\u4e0b\u6ed1\u4e0d\u5b8c\u5168\u662f\u653f\u5e9c\u6574\u987f\u5916\u5356\u670d\u52a1\u6240\u81f4\uff0c\u653f\u5e9c\u7684\u6574\u987f\u53ea\u9488\u5bf9\u65e0\u8bc1\u5546\u5bb6\u3002<\/p>\n

\u636e\u5546\u4e1a\u65f6\u62a5,World Business[http:\/\/www.businessnews.cn\/]\u62a5\u9053\uff0c\u603b\u90e8\u4f4d\u4e8e\u4e0a\u6d77\u7684China Market Research\u7684\u8463\u4e8b\u603b\u7ecf\u7406Shaun Rein\u8868\u793a\uff0c\u95ee\u9898\u5728\u4e8e\u5916\u754c\u4e0d\u518d\u628a\u661f\u5df4\u514b\u89c6\u4f5c\u4e00\u4e2a\u8d8b\u4e4b\u82e5\u9e5c\u7684\u54c1\u724c\u3002<\/p>\n

\u661f\u5df4\u514b\u8fd8\u9762\u4e34\u7ade\u4e89\u52a0\u5267\u7684\u5c40\u9762\uff0c\u5176\u4e2d\u5305\u62ec\u6765\u81ea\u603b\u90e8\u4f4d\u4e8e\u5317\u4eac\u7684\u521d\u521b\u516c\u53f8\u745e\u5e78\u5496\u5561(Luckin Coffee)\u7684\u7ade\u4e89\u3002\u745e\u5e78\u5496\u5561\u81ea\u4eca\u5e741\u6708\u542f\u52a8\u8fd0\u8425\u4ee5\u6765\u5df2\u5f00\u8bbe\u4e86660\u5bb6\u95e8\u5e97\uff0c\u5176\u95e8\u5e97\u5927\u591a\u98ce\u683c\u7b80\u7ea6\uff0c\u5496\u5561\u5728\u5e97\u5185\u505a\u597d\u540e\u7531\u9a91\u7535\u74f6\u8f66\u7684\u5feb\u9012\u4eba\u5458\u9001\u5230\u5ba2\u6237\u624b\u4e2d\u3002\u5ba2\u6237\u901a\u8fc7\u4e00\u6b3e\u667a\u80fd\u624b\u673a\u5e94\u7528\u4e0b\u5355\uff0c\u5982\u679c\u5496\u5561\u672a\u80fd\u572830\u5206\u949f\u5185\u9001\u8fbe\uff0c\u8be5\u5ba2\u6237\u5c06\u83b7\u5f97\u514d\u5355\u3002<\/p>\n

\u73b0\u5e7442\u5c81\u7684\u94b1\u6cbb\u4e9a\u662f\u745e\u5e78\u5496\u5561\u7684\u521b\u59cb\u4eba\uff0c\u5979\u4e5f\u662f\u795e\u5dde\u4f18\u8f66\u80a1\u4efd\u6709\u9650\u516c\u53f8(UCAR Inc.)\u7684\u521b\u59cb\u56e2\u961f\u6210\u5458\u3002\u795e\u5dde\u4f18\u8f66\u662f\u6ef4\u6ef4\u51fa\u884c\u79d1\u6280\u6709\u9650\u516c\u53f8(Didi Chuxing Technology Co., \u7b80\u79f0\u2236\u6ef4\u6ef4\u51fa\u884c)\u7684\u4e00\u4e2a\u7ade\u4e89\u5bf9\u624b\u3002\u745e\u5e78\u5496\u5561\u57287\u6708\u4efd\u5b8c\u6210\u4e00\u8f6e2\u4ebf\u7f8e\u5143\u878d\u8d44\uff0c\u5bf9\u5176\u4f30\u503c\u8fbe10\u4ebf\u7f8e\u5143\uff0c\u7531\u6b64\u8dfb\u8eab\u72ec\u89d2\u517d\u4ff1\u4e50\u90e8\u3002<\/p>\n

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32\u5c81\u7684\u5546\u4e1a<\/a>\u5206\u6790\u5e08Lin Jinghan\u6bcf\u5468\u4ece\u8fd9\u5bb6\u4e2d\u56fd\u5496\u5561\u8fde\u9501\u5e97\u9884\u5b9a\u4e09\u6b21\u5496\u5561\uff0c\u4ed6\u8bf4\uff0c\u745e\u5e78\u7684\u53e3\u5473\u4e0d\u9519\uff0c\u800c\u4e14\u4ef7\u683c\u66f4\u4fbf\u5b9c\u3002\u4ed6\u8868\u793a\uff0c\u4ece\u745e\u5e78\u8ba2\u5496\u5561\u5f88\u65b9\u4fbf\uff0c\u6253\u5f00\u5e94\u7528\uff0c\u9884\u5b9a\u60f3\u8981\u7684\u5496\u5561\uff0c\u9009\u62e9\u914d\u9001\u9009\u9879\uff0c\u7136\u540e\u5728\u529e\u516c\u5ba4\u7b49\u8457\u5c31\u884c\u4e86\uff0c\u8fd9\u662f\u661f\u5df4\u514b\u6ca1\u6709\u7684\u670d\u52a1\u3002<\/p>\n

\u7814\u7a76\u516c\u53f8\u82f1\u654f\u7279(Mintel)\u7684\u5206\u6790\u5e08Summer Chen\u79f0\uff0c\u968f\u8457\u661f\u5df4\u514b\u5f00\u59cb\u63d0\u4f9b\u5496\u5561\u914d\u9001\u670d\u52a1\uff0c\u6267\u884c\u9ad8\u6c34\u5e73\u670d\u52a1\u5bf9\u8be5\u516c\u53f8\u6765\u8bf4\u5341\u5206\u91cd\u8981\u3002<\/p>\n

Chen\u8868\u793a\uff0c\u5982\u679c\u661f\u5df4\u514b\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u65e0\u6cd5\u4fdd\u8bc1\u5feb\u901f\u914d\u9001\u548c\u5496\u5561\u8d28\u91cf\uff0c\u91c7\u53d6\u914d\u9001\u670d\u52a1\u5bf9\u8be5\u54c1\u724c\u5c06\u4ea7\u751f\u9002\u5f97\u5176\u53cd\u7684\u6548\u679c\u3002<\/p>\n

\u5317\u4eac\u5927\u5b66\u6295\u8d44\u5b66\u6559\u6388Jeffrey Towson\u79f0\uff0c\u5982\u679c\u963f\u91cc\u5df4\u5df4\u5229\u7528\u5176\u5e02\u573a\u5f71\u54cd\u529b\u6765\u5f15\u5bfc\u5ba2\u6237\u9009\u62e9\u661f\u5df4\u514b\u5496\u5561\uff0c\u661f\u5df4\u514b\u4e5f\u4f1a\u83b7\u76ca\u3002<\/p>\n

1999\u5e74\u661f\u5df4\u514b\u5728\u534e\u5f00\u8bbe\u7b2c\u4e00\u5bb6\u95e8\u5e97\u4ee5\u6765\uff0c\u8be5\u516c\u53f8\u4e00\u76f4\u5728\u4e2d\u56fd\u5e02\u573a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u968f\u8457\u4e2d\u56fd\u4eba\u6536\u5165\u548c\u6d88\u8d39\u4e0a\u5347\uff0c\u4e2d\u56fd\u8fd9\u4e2a\u7d20\u6709\u996e\u8336\u4f20\u7edf\u7684\u56fd\u5bb6\u89c1\u8bc1\u4e86\u5927\u57ce\u5e02\u5496\u5561\u6d88\u8d39\u7684\u4e95\u55b7\u3002<\/p>\n

\u636e\u6b27\u777f\u56fd\u9645\u7684\u6570\u636e\uff0c\u81ea\u90a3\u4ee5\u6765\uff0c\u4e2d\u56fd\u4e13\u4e1a\u5496\u5561\u5e97\u5e02\u573a\u89c4\u6a21\u589e\u957f\u81f3\u4eba\u6c11\u5e01300\u4ebf\u5143\uff0844\u4ebf\u7f8e\u5143\uff09\uff0c\u9884\u8ba12022\u5e74\u524d\u5c06\u589e\u957f50%\u3002<\/p>\n

\u4e2d\u56fd\u751f\u673a\u52c3\u52c3\u7684\u5496\u5561\u5e02\u573a\u524d\u666f\u5438\u5f15\u4e86\u661f\u5df4\u514b\u7684\u5f88\u591a\u5168\u7403\u7ade\u4e89\u8005\u3002\u82f1\u56fd\u8fde\u9501\u5496\u5561\u5e97Costa Coffee\u5728\u4e2d\u56fd\u6709459\u5bb6\u95e8\u5e97\uff0c\u8ba1\u52122022\u5e74\u524d\u5c06\u95e8\u5e97\u6570\u589e\u52a0\u81f31,200\u5bb6\u3002\u52a0\u62ff\u5927\u7684Tim Hortons 7\u6708\u4efd\u5ba3\u5e03\u672a\u676510\u5e74\u5c06\u5728\u4e2d\u56fd\u5f00\u8bbe\u903e1,500\u5bb6\u95e8\u5e97\u3002<\/p>\n

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