\u636e\u8fd1\u65e5\u6765\u81ea\u4f26\u6566\u7684\u6d88\u606f\u663e\u793a\uff0c\u7231\u5fb7\u66fc\u516c\u5173\uff08Edelman\uff09\u82f1\u56fd\u548c\u7231\u5c14\u5170\u5206\u90e8\u7684\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u4f11\u00b7\u5854\u683c\u7279\uff08Hugh Taggart\uff09\u5c06\u4e8e\u672c\u6708\u5e95\u79bb\u804c\uff0c\u7ed3\u675f\u4ed6\u5728\u8be5\u516c\u53f8\u5c06\u8fd1\u516d\u5e74\u7684\u5de5\u4f5c\u751f\u6daf\uff0c\u7531\u8fd1\u5e74\u6765\u4e0e\u4e4b\u5206\u6743\u7684\u9732\u4e1d\u00b7\u6c83\u5fb7\uff08Ruth Warder\uff09\u63a5\u4efb\u5168\u804c\u5de5\u4f5c\u3002<\/p>\n
\u9732\u4e1d\u00b7\u6c83\u5fb7\u4e8e2021\u5e74\u62c5\u4efb\u7231\u5fb7\u66fc\u516c\u5173\u82f1\u56fd\u4e0e\u7231\u5c14\u5170\u5206\u90e8\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u4e4b\u4e00\uff0c\u81f36\u6708\u521d\uff0c\u5979\u5c06\u6210\u4e3a\u6b64\u4e00\u8054\u5408\u5206\u90e8\u7684\u5168\u804c\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n
\u5854\u683c\u7279\u66fe\u4e3a\u8d1d\u5ef7\u96c6\u56e2\uff08Bell Pottinger\uff09\u7684\u9ad8\u7ea7\u96c7\u5458\uff0c2017\u5e74\u8d1d\u5ef7\u96c6\u56e2\u56e0\u717d\u52a8\u5357\u975e\u79cd\u65cf\u6b67\u89c6\u95ee\u9898\u3001\u5ba3\u544a\u7834\u4ea7\u5173\u95e8\u540e\uff0c\u5854\u683c\u7279\u4e8e\u5f53\u5e74\u8f6c\u804c\u7231\u5fb7\u66fc\u516c\u5173\uff0c\u62c5\u4efb\u7231\u5fb7\u66fc\u9a7b\u82f1\u56fd\u5206\u90e8\u7684\u8463\u4e8b\u603b\u7ecf\u7406\u548c\u5408\u4f19\u4eba\u67095\u5e74\u65f6\u95f4\uff0c\u5728\u664b\u5347\u4e3a\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u4e4b\u524d\uff0c\u7ba1\u7406\u7740\u7231\u5fb7\u66fc\u516c\u5173\u7684EMEA\u5730\u533a\u5206\u90e8\u6240\u5c5e\u516c\u53f8\u4e8b\u52a1\u7c7b\u4e1a\u52a1\uff0c\u65f6\u957f\u4e3a4\u5e74\u3002<\/p>\n
\u66f4\u65e9\u4e4b\u524d\uff0c\u4ed6\u66fe\u8d1f\u8d23\u5fc5\u53d1\u535a\u5f69\u4ea4\u6613\u6240\uff08Betfair\uff09\u7684\u4f20\u64ad\u4e1a\u52a1\u3002<\/p>\n
\u5728\u664b\u5347\u4e3a\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u540e\uff0c\u5854\u683c\u7279\uff08\u53f3\uff09\u7ee7\u7eed\u62c5\u4efb\u7231\u5fb7\u66fc\u516c\u5173\u7684\u5168\u7403\u5371\u673a\u4e3b\u7ba1\uff0c\u6c83\u5fb7\uff08\u5de6\uff09\u7ee7\u7eed\u62c5\u4efb\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\uff08EMEA\uff09\u7684\u54c1\u724c\u90e8\u95e8\u4e3b\u5e2d\uff0c\u81ea2019\u5e74\u4ee5\u6765\uff0c\u5979\u59cb\u7ec8\u62c5\u4efb\u6b64\u4e00\u804c\u4f4d\u3002<\/p>\n
\u6c83\u5fb7\u4e8e2013\u5e74\u52a0\u5165\u516c\u53f8\uff0c\u66fe\u62c5\u4efbJackie Cooper PR\u7684\u8463\u4e8b\u603b\u7ecf\u7406\uff0c\u8be5\u516c\u53f8\u59cb\u521b\u4e8e1987\u5e74\uff0c\u4e8e2004\u5e74\u88ab\u7231\u5fb7\u66fc\u516c\u5173\u6536\u8d2d\u3002<\/p>\n
\u76ee\u524d\uff0c\u7231\u5fb7\u66fc\u516c\u5173\u82f1\u56fd\u5206\u90e8\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a\u201c\u7231\u5fb7\u66fc\u82f1\u56fd\u548c\u7231\u5c14\u5170\u5206\u90e8\u7684\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u517c\u5168\u7403\u5371\u673a\u4e3b\u7ba1\u4f11\u00b7\u5854\u683c\u7279\u5c06\u4e8e5\u6708\u5e95\u79bb\u5f00\u516c\u53f8\u3002\u4ed6\u5c06\u4e0e\u63a5\u4efb\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u7684\u9732\u4e1d\u00b7\u6c83\u5fb7\u4e00\u8d77\uff0c\u5e2e\u52a9\u82f1\u56fd\u5206\u90e8\u7684\u4e1a\u52a1\u8fdb\u4e00\u6b65\u8f6c\u53d8\u4e3a\u771f\u6b63\u7684\u7efc\u5408\u4f20\u64ad\u673a\u6784\u65e5\u5e38\u6267\u884c\u7684\u5de5\u4f5c\u3002<\/p>\n
\u201c\u4f5c\u4e3a\u5168\u7403\u5371\u673a\u4e3b\u7ba1\uff0c\u4f11\u4e00\u76f4\u662f\u5168\u7403\u5371\u673a\u5b9e\u8df5\u8f6c\u578b\u7684\u6838\u5fc3\uff0c\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u5de5\u4f5c\u662f\u9886\u5bfc\u516c\u53f8\u5e94\u5bf9\u65b0\u51a0\u75ab\u60c5\u5927\u6d41\u884c\u65f6\u671f\u7684\u5168\u7403\u5de5\u4f5c\u7ec4\u3002\u6211\u4eec\u611f\u8c22\u4ed6\u5728\u8fc7\u53bb\u516d\u5e74\u4e2d\u7684\u8d21\u732e\u548c\u627f\u8bfa\uff0c\u5e76\u795d\u613f\u4ed6\u5728\u4eba\u751f\u63a5\u4e0b\u6765\u7684\u6311\u6218\u4e2d\uff0c\u524d\u9014\u4f3c\u9526\u3002\u201d<\/p>\n
\u5854\u683c\u7279\u7684\u4e0b\u4e00\u6b65\u884c\u52a8\u5c1a\u4e0d\u660e\u786e\uff0c\u76ee\u524d\u53ef\u77e5\u7684\u662f\uff0c\u4ed6\u7684\u79bb\u804c\u662f\u7231\u5fb7\u66fc\u516c\u5173\u5728\u82f1\u56fd\u5206\u90e8\u4e00\u7cfb\u5217\u9ad8\u7ba1\u53d8\u52a8\u4e2d\u6700\u65b0\u7684\u4e00\u6b21\u3002<\/p>\n
\u4eca\u5e74\u4e09\u6708\uff0c\u9ad8\u6587\u00b7\u65af\u5bbe\u585e\uff08Gavin Spicer\uff09\u5728\u4f26\u6566\u529e\u516c\u5ba4\u9886\u5bfc\u7231\u5fb7\u66fc\u516c\u5173\u4e13\u5c5e\u5fae\u8f6f\u56e2\u961f\u540e\uff0c\u88ab\u63d0\u5347\u4e3a\u9996\u5e2d\u8fd0\u8425\u5b98\uff08CMO\uff09\u3002\u4ed6\u53d6\u4ee3\u4e86\u8d3e\u65af\u6c40\u00b7\u97e6\u65af\u7279\u79d1\u7279\uff08Justin Westcott\uff09\u539f\u6709\u804c\u4f4d\uff0c\u540e\u8005\u73b0\u5728\u662f\u7231\u5fb7\u66fc\u516c\u5173\u7684\u5168\u7403\u6280\u672f\u4e3b\u5e2d\u3002<\/p>\n
\u4eca\u5e742\u6708\uff0c\u7231\u5fb7\u66fc\u516c\u5173\u5728\u82f1\u56fd\u5206\u90e8\u7684\u4f01\u4e1a\u58f0\u8a89\u8463\u4e8b\u7ecf\u7406\uff08MD\uff09\u6770\u91cc\u7c73\u00b7\u5362\u5361\u65af\uff08Jeremy Lucas\uff09\u79bb\u5f00\u4e86\u8be5\u673a\u6784\uff0c\u52a0\u5165Hotwire\uff0c\u6210\u4e3a\u7231\u5fb7\u66fc\u516c\u5173\u7b2c\u4e00\u4f4d\u4eba\u5728\u82f1\u56fd\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n
\u66f4\u591a\u6d88\u606f\u8fd8\u5728\u8fdb\u4e00\u6b65\u63a2\u8ba8\u4e2d\u3002\u6765\u6e90\uff1a17PR<\/p>\n","protected":false},"excerpt":{"rendered":"
\u636e\u8fd1\u65e5\u6765\u81ea\u4f26\u6566\u7684\u6d88\u606f\u663e\u793a\uff0c\u7231\u5fb7\u66fc\u516c\u5173\uff08Edelman\uff09\u82f1\u56fd\u548c\u7231\u5c14\u5170\u5206\u90e8\u7684\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98\u4f11\u00b7\u5854\u683c\u7279\uff08Hugh Taggart\uff09\u5c06\u4e8e\u672c\u6708\u5e95\u79bb\u804c\uff0c\u7ed3\u675f\u4ed6\u5728\u8be5\u516c\u53f8\u5c06\u8fd1\u516d […]<\/a><\/p>\n<\/div>","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":{"0":"post-41144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising-media"},"_links":{"self":[{"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/posts\/41144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/comments?post=41144"}],"version-history":[{"count":0,"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/posts\/41144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/media?parent=41144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/categories?post=41144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibnews.com\/cn\/wp-json\/wp\/v2\/tags?post=41144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}