Cross-border e-commerce enterprises feel their way towards overseas market

For many cross-border e-commerce enterprises, 2022 was full of challenges. As a result of blocked logistics due to pandemic resurgence, many enterprises saw a decrease of orders and an increase of operation cost.

Since China optimized pandemic response in December, local governments and enterprises in Zhejiang Province have cooperated to go abroad to expand overseas market to improve the situation.

Organized by the government, the initiative of grabbing overseas orders achieved its maximum effect. The data show that as of middle December, the enterprises participating in the initiative have secured import and export contracts and intended contracts amounting to USD 2.6 billion altogether.

Digital cross-border e-commerce platforms enable enterprises to change from passive production to initiative marketing. Digital e-commerce provides factories with opportunities to face overseas consumers directly and better communicate their manufacturing philosophy and product advantages to overseas market. Meanwhile, more domestic brands have reached out for the overseas market.

Many local cross-border e-commerce enterprises of Hangzhou have made business plans based on the experience gained in the previous year. Some enterprises are relatively optimistic and attach more importance to the demand of overseas market, which is less competitive than domestic market and is more prospective when the proper opportunity pops up. Some enterprises are well received by overseas consumers and are more focused on localization.