Bloomberg: TikTok’s 2022 advertising revenue may approach $12 billion
International Business News – Bloomberg analysts believe TikTok will approach the $12 billion mark in advertising revenue in 2022, which would exceed the combined performance of Twitter and Snapchat.
According to the agency, TikTok advertising revenue is only $5 billion less than YouTube’s annual revenue, and in 2024, the digital service will be flat.
According to Bloomberg, TikTok is firmly in the lead in the ranking of time spent by U.S. users on the social network. Americans spend about 30 hours a month on TikTok, while Instagram and Facebook (both owned by Meta, which is banned in Russia and viewed as extremist) it takes 8 hours and 16 hours respectively.